Respondent Profiling is the next frontier in Primary Market Research
InformedListening™ Tools
Not all respondents are the same and not all responses can be given the same weight.
People interpret questions and give answers according to key behavioral drivers, experience, and cultural background.
Advancing Insights Through Research & AI
Our ongoing research studies on Self-Efficacy and Health Literacy in patients and caregivers and Science versus Patient Centricity in HCPs reveal cultural, national and, in the case of HCP, specialty variations in key drivers. Using a specially trained AI model we have reviewed a vast amount of academic and clinical
Our growing collection of respondent profiling tools are available for use by healthcare manufacturers and service providers, and primary market research agencies to improve insights and, if needed, created very
cost-effective segmentations.
